Our observation: the HR function is more than ever a business function.
Our promise: to demystify Growth Marketing, showing you how to use it, in concrete terms, to give your recruitment a boost 🏁
Alongside two mastodons of the subject, Sandie Giacobi (co-founder of My Marketing Xperience) and Alexis Bouvet (co-founder of Growth Hiring), we'll be talking about :
👀 Employer branding: how to avoid pitfalls, and therefore disappointments for the candidate?
🚥 Candidate pathway: how to draw inspiration from the customer pathway to turn a talent into an ambassador?
🛫 Direct approach and copywriting: how to write messages that convert into appointments? What indicators should be tracked? What tools should you use?
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